What does a blockchain domain solve for a particular business? The ownership model for the name is only one part of website accessibility, security and recognition.
Ordinary DNS is a shared agreement
Traditional domains work across browsers and services because shared DNS infrastructure resolves their names. Access to alternative blockchain naming systems may depend on a browser, extension or gateway. ICANN also describes potential collisions and interoperability issues between systems.
Check the customer's journey
Does the URL open on the customer's device without extra instructions? Does email, secure HTTPS and customer support work? Can search engines find the content? Marketing value disappears if most of the intended audience cannot use the address.
Keep experiments separate from the foundation
If a blockchain name is interesting for a community or digital asset project, give it a clear role. Keep the main public website and communications available at a standard address until alternative access has been tested with real users.
What to check in practice
If a domain is offered as an investment, separate speculative resale prices from practical business needs. Test the address in different browsers without extensions and send it to a few prospective customers. Ask whether they understand how to open the site and assess its credibility. Requiring instructions for a special browser is a substantial limitation for a general audience.